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MODERN DAY FLORAL bio picture

OUR PHILOSOPHY.

MODERN DAY FLORAL is…the new look in flowers.

We are…Dedicated. Bold. Creative.  Our team embodies these characteristics and infuses them with passion to create innovative, modern floral designs.  Whether you have a vivid dream of a magnificent floral and design style or have just one favorite color that you want to see brought to life, our team will transform your ideas into beautiful reality.

You are…Unique. Stylish. Excited. By incorporating each client’s individual style, we are able to create memorable and exquisite designs that make a strong aesthetic statement. We can confidently promise that Modern Day Floral will always design an experience that is truly and uniquely yours.

Our work is…Awe-inspiring. Stunning. Memorable. Every detail, large or small, has the ability to take one’s breath away, so we give great attention to each step in the process.  Creating awe-inspiring visions is what we strive to achieve every time we work with this beautiful medium.

ABOUT US

Welcome All! I am Jenn...


My lifetime dream became a reality with the opening of Modern Day Floral. Everyday I am fortunate enough to work with one of the most beautiful mediums in the world, fresh flowers. I absolutely love what I do and thanks to my brides, vendors, retails customers and special event client, I get to live out my dream daily. I would also like to personally thank my incredible staff for all their hard work and passion... They inspire me daily! Enjoy the blog, visit often and remember, we love "warm fuzzies!"


MEET THE STAFF!

What do you get when you bring a group of passionate and talented people together? Modern Day Floral! These fascinating men and women amaze me everyday with their commitment and love for this business. I think what truly makes our group so special is the diverse backgrounds we come from... From interior to clothing design, retailer and experience floral design... Wow, what a group!


Emily is one of my lead designers - she brings the energy to the group. She has been with me from the beginning and is responsible for the "look" that has become Modern Day Floral! The talent, commitment and positive attitude she brings to work is invaluable. The cup is always 1/2 full... She is my AI in AIFD!


Karen is another of my lead designers - her calm nature, experience and romantic style bring a complimentary element to Modern Day Floral. She is the most amazing Christmas tree decorator and is affectionately known as Miss Christmas :)


Rueben is the newest lead designer to the group! His clean, unique and contemporary styles brings a new flare to Modern Day Floral. He keeps us entertained with his amazing music collection on his iPod!!


Erin brings with her a BFA in interior design from Kendall College of Art and Design and an incredibly passionate type A personality. She is my checks and balances girl with a quest for knowledge. Perspective drawings are definitely her specialty... This girl is going places!


Lauren is our public relations and marketing guru! She brings a fun, spunky energy to our group and isn't afraid to jump into the middle of any task!!


Charlie, Jonathan, Ernie, Aaron and Ryan are the guys of the group (poor souls)! The mere fact that they tolerate all of us for more than 5 minutes is a miracle. Estrogen flows in buckets at Modern Day but believe it or not, we're all a loving family!

Media Buzz…

Top 7 floral trends-we’ve got it covered. From unusual bouquets to fun patterns, we put our best foot forward and it sure paid off.

We are so thrilled to be featured in Huffington Post’s “What’s Hot” article this week. It is such an amazing feeling to wake up and see news like this. It makes all the long, hard days worthwhile. We had so much fun on each of the events featured. Scroll to the bottom of the article to see photos of our trend-worthy work. We love working with Jen Lynne Photography and she did a fabulous job, as always, capturing these beautiful images. Bouquet inspiration came from Jen herself and all of the florals used for the bouquet were hand-picked from her backyard. A big shout out to Rue for crafting this amazing piece of art.

The images of the rooftop event at The Amway Grand Plaza bring back lots of memories. It was an unforgettable event and we had so much fun putting it together. Bold fabrics, lush tropical plants, gaming tables, ice sculptures…oh, yes, this was just a bundle full of wonderful.  See our June post for more details. http://moderndayfloral.com/blog/2011/06/13/roof-top-event-at-the-amway-grand-plaza/

January 23, 2012 - 1:44 pm Danielle DeWitt - Your superfan is so proud of you all! Team MDF always exceeds expectations! Well done, everyone!

Oh, what a year it has been

They say it’s not the years in the life but the life in the years. I can honestly say that this journey we have been on has been one crazy ride. We have experienced many highs and lows during our five and a half years in business and I wouldn’t trade any of them. This baby of mine started as dirt in a pot and boy have we bloomed. It is truly amazing how far MDF has come and we aren’t done! There are so many exciting things in the works I can barely contain my excitement. Okay, okay, I know it’s not nice to keep secrets-but I promise this is worth the wait.

Over the next few weeks we will be sharing several of our 2011 events.  We have had the pleasure of working on a number of incredible events ranging in style from beautifully simple garden weddings to lush over-the-top affairs. We look back on these events and cherish the memories made while making visions become reality. Each of our clients are so unique in their own lovely way and it is so important that we go above and beyond to make their events even better than they imagined.

It’s no secret that we love weddings, and let’s be honest, there is no better feeling than seeing our beautiful couples swoon over their wedding florals. We were able to get our hands on some photos showcasing a few of our 2011 events so we thought we’d give you all a little sneak peak…

Orchid and peony bouquet • Ben Pancoast PhotograpyBen Pancoast Photography

Lush white bouquet • Leah Mullett Photography
 Leah Mullett Photography

Multi cultural wedding •  Jen Lynne Photography
Jen Lynne Photography

Adorable little tangerine and lime clutch bouquets • Studio 6-23
 Studio 6-23

Beautiful fall centerpiece • ST PhotographyST Photography

Bouquet featuring parrot tulips, ornithogalum, vendella roses, poppy pods • Studio 6-23Studio 6-23

 Jen Kroll Photography

Peony and ranunculus bouquet • Jen Kroll PhotographyJen Kroll Photography

Vintage wedding at Mill Creek Barn • Amy Straka PhotographyAmy Straka Photography

Hydrangea and peony centerpiece • Photo courtesy of my loving husband, DBE a/k/a Mr. Wonderful :)Photo courtesy of my loving husband, DBE a/k/a Mr. Wonderful :)

Dahlia, garden rose and ranunculus pink and ivory bouquet • Ryan Prins PhotographyRyan Prins Photography

Kermit pomp floral letter for dessert display • Kelly Braman PhotographyKelly Braman Photography

Calla lilly and dahlia bouquet • K. Holly PhotographyK. Holly Photography

Fabric lined tent wedding featuring romantic peony and hydrangea centerpieces at Felt Mansion • Harrison StudiosHarrison Studio

Wedding aisle decor • Studio 6.23Studio 6.23

Now wasn’t that just a party full of pretty? And this is only a preview of what we have coming your way.

It is sure to be another gorgeous year here at Modern Day Floral and with all the inspiration we’ve got piling up we can’t wait to dive right in. Wishing you a wonderful new year filled with lots of happiness, love and beautiful events!

January 10, 2012 - 12:40 am Karyn May - Gah!! You're so good, Jenn! Your work is art. :)

January 18, 2012 - 1:15 am janet - OMG! Gorgeous, gorgeous, gorgeous! I can't wait to see the full features on each of these events!

January 21, 2012 - 1:59 pm jenn - Karyn, I have an incredible team of talented and passionate individuals. Together we make a pretty dynamic group. I'm thinking we need to get a group picture of the team. ;)

January 21, 2012 - 2:00 pm jenn - Thanks hon! We had a wonderful season last year and 2012 promises to be even better. I can't wait to see you in a few months. xxoo

Amway Grand Plaza wedding

As I reflect on the incredible year we’ve had, I can’t help but feel an overwhelming sense of gratitude.  To spend the day doing exactly what you love is a gift but to do that for gracious clients is a blessing.

Anne from Inspiration Video did a wonderful job capturing Lindsey and Patrick’s beautiful day.  I spent nearly a year planning this wedding with Lindsey and her mother, Diane.   From the clients to the magnificent ballroom this wedding was nothing short of spectacular.  Next week Jen Kroll will be sending me all of the scrumptious detail shots which will undoubtedly exceed my expectations. In the meantime enjoy a little taste of what’s to come.  http://vimeo.com/29045021

Jen Kroll photography

 Happy New Year and cheers to 2012!!

 

 

 

 

 

 

 

 

January 3, 2012 - 11:19 pm janet - Gorgeous! Happy New Year to the whole Modern Day team!

Merry Christmas from us to you

Wishing you a merry and bright Christmas filled with happiness and excitement. We treasure our time spent with family and friends and we hope you find time to spend with your loved ones this holiday season. Our office will be closed the week between Christmas and New Years and we are looking forward to spending quality time with the special people in our lives. Have yourself a merry little Christmas and a happy new year!

Image beautifully captured by Coastline Studios

December 24, 2011 - 11:17 am Danielle - Merry Christmas to the entire amazing team at Modern Day Floral! You are all superstars!

December 29, 2011 - 10:02 pm Rhiannon {HGE} - Merry Christmas to everyone at Modern Day :) May 2012 be filled with health and happiness!

January 1, 2012 - 1:32 pm jenn - Thanks Rhi! Here's to big ideas in 2012 and living life out loud. Cheers!

Our New Space, continued…

Here you have it, our brand spankin’ new consultation space. I’ve always felt strongly that our clients deserve a quiet, inspirational space where they receive our undivided attention when meeting with us.  My goal is to create an amazing experience for them from the moment they walk through our doors. Here at MDF we are all about the tiny details and this space certainly conveys that message. We want people to feel comfortable and confident when meeting with us and leave knowing that they are in good hands. I love this new space for so many reasons I can’t wait to share it with you.

 

Take a look at this bad boy before we got our hands on it. It’s hard to believe the space once looked like this.

We gave the consult room a major face lift to get it into tip-top shape and were thrilled that we had so much space to work with. I was able to display my absolute favorite wingback chairs and sofa along with my treasured antique buffet, and we can still see the carpet!

My second favorite color palette coming right up!  We chose to feature our branding colors in the consultation space.  Nothing says Modern Day Floral better than a black, white and green color combination.


Our roomy consultation space allows us to keep our resources in order and at the tip of our fingers. Full linen samples and books, invitation samples, floral design books, pantone books and a swoon-worthy collection of bridal magazines are just among the few creative assets we have readily available for clients.

 Our proud little feature in the recent issue of The Knot Michigan magazine!  Check it out here.

This 8-foot projector will be used to share life size images of our work with prospective clients. My loving husband a/k/a Mr. Wonderful gets all the credit for this savvy addition.   Thanks David!!

Thanks for letting us indulge a little. It’s been fun looking back on all of the progress we’ve made.  We still have a long way to go to make it absolutely perfect but we feel so blessed to call this place home!

What do you think of our new space? We’d love to hear from you.


December 21, 2011 - 9:37 am Danielle DeWitt - Well, speaking as your SUPERFAN, obviously I LOVE LOVE LOVE LOVE it. I can't wait to see it in person! Congrats to you!!!

December 21, 2011 - 9:47 am Brenda {Best Wedding Sites} - what a transformation - the new space looks amazing!!!! Congrats! Love the colors and those wingback chairs are great.

December 21, 2011 - 11:41 am Trish Van de Merkt - This is really beautiful Jen. I can't even tell you what an inspiration this is for me right now. It shows how much you love what you do!

December 21, 2011 - 12:36 pm Grace - So excited for you and MDF! I remember taping those windows and outlets before painting started! So very proud to have been a part of the whole process! Cheers :) love, gracie

December 21, 2011 - 4:47 pm Holly Chapple - This is fabulous and so very exciting. Congratulations to you and all of Modern Dan, including Mr. Wonderful. The space is to die for!!!!!

December 22, 2011 - 11:40 pm Kelly Braman - It looks simply lovely, Jenn!! I can't wait to see it in person! Merry Christmas! Blessings to you and yours this coming year! Cheers!

January 3, 2012 - 11:17 pm janet - What an incredible transformation! Your new space looks fantastic!

In case you haven’t heard…we’ve moved!

 Moving into a work/life commercial building was a huge decision for us, but we could not be happier with where we are. Having the luxury of working and playing all in one place could not be more ideal and we are falling more in love with the details of our space every day. Not to mention my little whippet, Sam and of course Frank and Jack keep me company when I’m burning the midnight oil! Watching the new space transform into our own little piece of heaven has been undeniably exciting and we figured what better way to get in the holiday spirit than a little sharing of what we’ve been keeping to ourselves.Stay tuned, we’ve got big news and lots more fabulous on the way!

Before Images : It’s amazing to look back at what this space once looked like. It took a village of people, whom I am entirely grateful for, to pull this together so beautifully. We still have a long way to go, but I am so thrilled with how far we’ve already come. Take a look at what we started with…

DIY project #1: I took my once lime green chairs with black and white damask fabric and restyled them into these charming little numbers.

Old Seat Chair:

New Seat Chair: I was delighted to find this fabulous new Moda fabric from this sweet little quilting store on Plainfield. I have a yard of fabric left and I would love to make a few pillows. Did I mention one of my goals for 2012 is to learn to sew?

It is amazing what a little spray paint, a staple gun and fabric can accomplish.

DIY Project #2: I was able to convert these gorgeous wooden frames into my very own life-size Pinterest boards (don’t forget to follow our Pinterest boards online here). I stretched blush pink and the gray vintage fabric creating space to display inspirational images, custom invitations and thank you notes. I’m hoping to find time in the next couple weeks to fill them up with some love. For now, they are making beautiful wall art.

And this, my friends, is my oh-so-happy place. Since my office and consultation space are now separate, I didn’t have to chose between my two favorite color palettes. My office colors are a lovely combination of dove gray and blush tones giving it a soft feminine feel. Custom gray velvet curtains are on the way and the ceiling will be draped with a lovely gray taffeta fabric. You can find me here in my cozy cloths working into the wee hours of the night. I mean, really, an office space that looks like this makes you never want to leave.

Honestly how can you resist this face?

Check back later this week to see the rest of our beautifully transformed space. Make it a great day!

Our new address is:  1551 Richmond NW, Grand Rapids, MI 49504

December 19, 2011 - 2:04 am Gracie - Its amazing Jenn! So very excited for all great things to come! xoxo

December 19, 2011 - 7:05 am Danielle - GORGEOUS! So very very proud of you!

December 19, 2011 - 12:00 pm Jen Lynne - So happy for you Jenn!! It looks amazing and great job on the chair btw :)

Featured on Style Me Pretty

This morning I received exciting news that another one of our weddings would be featured on Style Me Pretty. What a wonderful early Christmas present!

I have a soft spot for Lauren and her family.  During the planning process I became very close to Lauren, and her mother, Nancy.  We became fast friends and spent countless hours making sure every design detail was just right. Unfortunately the week of the wedding they lost a dear family member which was absolutely heartbreaking.  It was amazing to watch everyone pull together to see that this day was as special as the family.  We feel so blessed to have been a part of such a significant day.  I was reminded again that what we provide is far more than flowers.

Congratulations to the gorgeous couple Lauren and Bryan!!

 

December 16, 2011 - 1:43 pm Danielle DeWitt - Imagine my delight when I saw that there was a new entry in the MDF Blog! What a treat! I am excited to check out the feature and congrats to your whole team...you rock!

Roof top event at the Amway Grand Plaza

A Vegas themed party for 125+ business persons? …How fun! A playable, life-sized roulette table made only of ice in 90 degree heat? …Of course! A 40′ x 90′ foot tent hoisted up to the 4th floor roof top tennis courts by a scissor life? …No problem! Severe weather with 35 mile an hour wind gust? …We can handle it!

When Joyce from the  Amway Grand Plaza Hotel along with Adam from the JW asked us to design their first ever event on their amazing fitness center deck, we gladly jumped through hoops to make it happen!

Mike and his team of dare devils from Special Events Rental spent the entire day going up and down the scissor lift.  The wind certainly made the day interesting, to say the least.

The guys worked long, tireless hours in the 94 degree heat to help bring this event together.  I still can’t believe they managed to get everything accomplished in just two days. I guess you could say I owe the boys a few ice cold beers!

When designing an event I typically select a linen first for inspiration.  I couldn’t resist using one of my all time favorites, BBJ’s Carlisle Lamour.  I’m absolutely in love with it’s bold pattern and vibrant colors!   The 40′ x 90′ frame tent was accented with a gorgeous tangerine colored taffeta and lush tropical plants.

Rue did a wonderful job bringing the clean and contemporary style floral designs to life.

No event would be complete without fabulous throw pillows.  Thanks to Pier One we found the perfect match!

Eccentric Entertainment provided several gaming tables from  Craps to Blackjack.

However the most unique gaming table was definitely the solid ice roulette table made by the amazing crew from Ice Sculptures, LTD. If you haven’t watched their series Ice Brigade on Food Network check them out.  The show is entertaining, not to mention I’m amazed at what they are able to construct out of ice.

What’s better than a beer luge on a 94 degree day?  :)

No Vegas night would be complete without a little entertainment.  The ice gurus stole the show with their 30 minute rock and roll ice carving performance.   Derek was a master working his chainsaw.  As always, Jen Lynne did an amazing job photographing the event. Hands down, this is my favorite shot captured throughout the evening.

Special thanks to everyone who was involved on this project…We hit the jackpot on this one!!!

Viva Modern Day!

June 14, 2011 - 12:21 am alicia - cool, cool, cool! love the pattern linen on the cab tables & that ice luge is the best one I've ever seen!

June 14, 2011 - 4:42 am Danielle - Speechless. In the words of one of my favorite people, it's just so ding-dang FABULOUS! congrats Team Modern Day Floral...this is amazing!!!

June 14, 2011 - 8:06 am Trish Van de Merkt - Wow Jenn! You really turned it out! Looks fantastic, the colors and the ice, awesome!

June 14, 2011 - 10:20 am Michigan Wedding Photographer - Amazing setup. I am still new to wedding photography. Shooting contract mostly. Hoping to shoot a wedding with this level of details soon.

June 29, 2011 - 7:52 pm Jen Lynne - What a great event Jenn! You did such a spectacular job putting this all together :) I loved working with you on this, your energy and passion just shines!

My girls

It has been far too long since I blogged last but rather than recap another event, I wanted to share a bit of myself,  my beautiful girls.  So often when you become a business owner your world quickly becomes one dimensional, you run from meetings to events, answering phone calls and late night emails.   I hate to admit I’m guilty as charged!  Finding balance is crucial and certainly something I have been working towards for years.   Thank goodness for the unconditional love from my family.

Now onto the good stuff…let me introduce you to my daughters, Britteny, Laurel and Olivia.  These girls have made me laugh more than cry and can claim at least a few gray hairs on this head of mine!  Running a blended household presented its challenges at times but I feel so blessed that these girls love each other so much.  The way I see it,  I have three wonderful children and only had to endure labor once!  Talk about lucky!!!

Brittany (left) Laurel (middle)  Olivia (right)

As if life couldn’t get any sweeter, my oldest Laurel made me the youngest grandmother on the planet with the birth of Miss Hailie Anne then again just last year with our little red headed princess, Livia.

Hailie is what I like to call my little “retirement plan!” :) She loves floral design as much as her Nana and takes her job very seriously as you can tell by the photo.  Hailie is an absolute sponge when it comes to learning how to design and care for flowers.  I can’t wait until she is old enough to drive so we can spend countless hours working together.

Call me a little biast but I think this little girl did a pretty fantastic job picking out the perfect flowers to compliment the perfect vase.  Yup, she’s a natural!

Thank you for allowing me to gush a little.  Life is good!

Love,

Jenn a/k/a mom, a/k/a nana xxoo

May 30, 2011 - 12:25 am janet - You have such a beautiful family! <3

May 30, 2011 - 6:51 pm Laurel Jean - Love you!

Tanner and Nicole: A Grand Rapids Wedding

I’ve always loved the classic style of Audrey Hepburn,  a great Chanel suit and the perfect shade of ruby red lipstick.  So when I met with Nicole and she began sharing her 1950′s retro inspired wedding style I couldn’t help myself.  From the ruby red, crisp white and turquoise color palette,  handmade fabric boutonnieres, short sassy bridal gown and red sling back shoes this wedding had stylish written all over it.

I love how the contrasting bouquets look against the girls dresses and the turquoise jewelry adds just the perfect pop of color.

Nicole’s bridal bouquet featured locally grown dahlias, celosia and hypericum berries.

This sassy wedding was captured by the talented Kelly Braman photography.  Great work Kel!!

May 5, 2011 - 3:25 pm Anne Oppenhuizen - Awesome work as always, Jen!

May 5, 2011 - 9:18 pm Kelly Braman - What a fun wedding,adorable couple and beautiful bouquets! Love your work, Jenn! xo

November 30, 2011 - 2:20 pm Stephanie | Stella Event Design - The contrast between the white and red bouquets is perfect!