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MODERN DAY FLORAL bio picture

OUR PHILOSOPHY.

MODERN DAY FLORAL is…the new look in flowers.

We are…Dedicated. Bold. Creative.  Our team embodies these characteristics and infuses them with passion to create innovative, modern floral designs.  Whether you have a vivid dream of a magnificent floral and design style or have just one favorite color that you want to see brought to life, our team will transform your ideas into beautiful reality.

You are…Unique. Stylish. Excited. By incorporating each client’s individual style, we are able to create memorable and exquisite designs that make a strong aesthetic statement. We can confidently promise that Modern Day Floral will always design an experience that is truly and uniquely yours.

Our work is…Awe-inspiring. Stunning. Memorable. Every detail, large or small, has the ability to take one’s breath away, so we give great attention to each step in the process.  Creating awe-inspiring visions is what we strive to achieve every time we work with this beautiful medium.

ABOUT US

Welcome All! I am Jenn...


My lifetime dream became a reality with the opening of Modern Day Floral. Everyday I am fortunate enough to work with one of the most beautiful mediums in the world, fresh flowers. I absolutely love what I do and thanks to my brides, vendors, retails customers and special event client, I get to live out my dream daily. I would also like to personally thank my incredible staff for all their hard work and passion... They inspire me daily! Enjoy the blog, visit often and remember, we love "warm fuzzies!"


MEET THE STAFF!

What do you get when you bring a group of passionate and talented people together? Modern Day Floral! These fascinating men and women amaze me everyday with their commitment and love for this business. I think what truly makes our group so special is the diverse backgrounds we come from... From interior to clothing design, retailer and experience floral design... Wow, what a group!


Emily is one of my lead designers - she brings the energy to the group. She has been with me from the beginning and is responsible for the "look" that has become Modern Day Floral! The talent, commitment and positive attitude she brings to work is invaluable. The cup is always 1/2 full... She is my AI in AIFD!


Karen is another of my lead designers - her calm nature, experience and romantic style bring a complimentary element to Modern Day Floral. She is the most amazing Christmas tree decorator and is affectionately known as Miss Christmas :)


Rueben is the newest lead designer to the group! His clean, unique and contemporary styles brings a new flare to Modern Day Floral. He keeps us entertained with his amazing music collection on his iPod!!


Erin brings with her a BFA in interior design from Kendall College of Art and Design and an incredibly passionate type A personality. She is my checks and balances girl with a quest for knowledge. Perspective drawings are definitely her specialty... This girl is going places!


Lauren is our public relations and marketing guru! She brings a fun, spunky energy to our group and isn't afraid to jump into the middle of any task!!


Charlie, Jonathan, Ernie, Aaron and Ryan are the guys of the group (poor souls)! The mere fact that they tolerate all of us for more than 5 minutes is a miracle. Estrogen flows in buckets at Modern Day but believe it or not, we're all a loving family!

Grand Valley Arboretum wedding

Tuesday, April 12, 2011

Jason and Rachel’s simple earthy wedding took place in the beautiful Arboretum located on the campus of Grand Valley State University.  The mature trees and natural surroundings served as the perfect backdrop.  To compliment the couples overall feel the bouquets featured florals in shades of moss green, eggshell and chocolate brown.

Rachel looked simply stunning in her one shoulder dress and bird cage veil.

The bridal bouquet was a simple design containing a combination of hydrangea, hypericum berries, vendella roses,  locally grown millet and oat grass and kiwi vine which was woven within the bouquet.  Keeping with the earthy style the hydrangea foliage was left on the stems which added a rich green leafy collar to the bouquet.

Here’s a closer look at the simple earthy bouquet.

The bridesmaids texture rich bouquets of large green peruvian hydrangea, kermit pomps, hypericum berries, lisianthus, salal and kiwi vine worked beautifully against the girls chocolate brown chiffon dresses.  However my favorite little touch are the gold tree necklaces the girls are wearing.

Images courtesy of Tiberius Images

posted in WEDDING RECAP | tags: , , , , , , , , , ,

by jenn

3 comments

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April 12, 2011 - 12:37 pm Colleen Bray - Soooo beautiful!

April 22, 2011 - 11:41 pm Russ Climie - Just ran across this post and I am SO glad you posted these images! Rachel's bouquet was my wife's favorite of 2010! As always, another job well done and I look forward to seeing more of your creations in 2011!

April 22, 2011 - 11:53 pm Rachel Diedering - Thanks again for a beautiful bouquet! They literally took my breath away when I first saw them. And the details on the guy's flowers was amazing, too-I loved how the kiwi vine held the boutonnieres together. Thanks for adding to our day! I almost forgot, you also were able to help us out with the wheat grass for our homemade frame boxes-they never would have turned out so nicely without your help!

A Day with David Beahm

Wednesday, April 6, 2011

Happy Wednesday!  I hope you had a very relaxing weekend and enjoyed time doing what you love.  I spent the better part of my agenda free weekend catching up on blog posts and updating new images to facebook which was absolutely fantastic!  As I sat writing this post, I couldn’t help but feel like a heel for not writing this post sooner.  Since stepping off the plane from New York I have been going full tilt.

A few weeks ago I was invited to join 16 other designers from all over the country to meet in New York for a floral and event designers dream vacation.  Holly Chappel of Holly Chappel Design was the mastermind who organized this exciting field trip.  Day One:   Hands-on class with the talented David Beahm and  a tour of the New York flower market. Day Two:  Attend a taping of the Martha Stewart show followed by a tour of Ovando Flowers, the list goes on.  This was my first trip to New York and I was completely blown away.

We arrived at David’s design studio bright and early Monday morning after our tour of the beautiful flower markets.  The studio had a fresh urban vibe high exposed ceilings, crisp white walls painted concrete floors filled with an eclectic blend of modern and antique furniture.   Not to mention who wouldn’t love to have a wall filled with that many magazine covers!

We spent most of our morning immersed in a hands-on class.  The conversation centered around how to take a standard container and create several different looks.  This relaxed environment allowed for a lot of Q & A time with Holly, David and his assistant Jeremy.

After a delicious catered lunch we participated in an exciting challenge of designing a tablescape for someone famous.  Whoopi Goldberg, Dr. Suess, Queen Elizabeth and Frank Sinatra were among the infamous guest tables.  Imagine how excited I was when I drew ole’ blue eyes name out of the hat.  Who had more swagger than good ole’ Frank himself?  We were given card blanch to use anything in the prop closet.    It was a frenzy but everyone had a fabulous time bringing all their fabulous famous people to life.

We closed our day out with David sharing an encore of his Engage 10 presentation, a powerful meditation and champagne celebration.  David is a man of great talent who is so open and willing to share.  The day was incredible and I left feeling so inspired and renewed.   I look forward to sharing everything I learned with our clients.  This is exactly why I take these trips.  What an experience!

posted in PETAL TALK | tags: , , , , , ,

by jenn

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Modern Day Floral welcomes Spring!!

Thursday, March 24, 2011

With the warmer weather upon us (we hope!), we are getting extremely excited for our upcoming weddings! We have met with some really incredible soon-to-be brides and grooms over the past several months and we can’t wait to help create the wedding of their dreams!! So get excited all you readers, we’re going to be blogging up a storm this summer! Kick-off for us is in less than ONE MONTH!!!

image courtesy of Shutterbug by Jen

posted in CELEBRATION, PETAL TALK | tags: , , , , , , , , , ,

by jenn

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March 24, 2011 - 2:56 pm Danielle DeWitt - I. Love. Your. Blog. Can't wait til the next one :)

Upcoming Class!

Wednesday, March 16, 2011

Style your Wedding

helping you create a stylish event that is uniquely you

Details, Details, Details

it is all in tiny details

April 5th, 2011 from 6:30pm – 8:30pm

All classes are held at 444 Bridge St, NW Grand Rapids, MI 49504

(located between O’Toole’s and Renee Austin Wedding)

*Please RSVP to events@moderndayfloral.com

SPECIAL OFFER!

10% off all regular priced merchandise at Renee Austin for attendees! Deal is good for 14 days after the class!

posted in CELEBRATION, PETAL TALK

by jenn

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Meet me in New York

Tuesday, March 8, 2011

Thanks to social media the world has become quite small.  Twitter and facebook have allowed people to connect not only personally but professionally as well.  I have been incredibly fortunate enough to establish friendships with designers from all of over the country who share the same passion for what I do.  So, when the outstanding Holly from Holly Heider Chapple Flowers tweeted “meet me in New York,”  several weeks ago I immediately responded.   Who, what and where?  New York City Fashion district, 17 talented floral and event designers, David Beahm and Martha Stewart was all I needed to know.  I’m going! Holly affectionately named our group the “chapel designers.”  I will be sure to post a link with the play by play blog recap of this trip once it is finished.  Thank you Holly for organizing this trip.  I’m honored to be a part of this group.

I arrived yesterday morning at 4:00am after one very long evening of travel.  Needless to say I arrived in one piece exhausted but thrilled at the upcoming events just 3 hours away.  Today was packed full of exciting activities; a tour of the New York flower market, a day with the infamous David Beahm and his design team followed by a cocktail party at a swanky boutique hotel.  Day one of “meet me in New York” was filled with intense emotion, inspiration and rejuvenation.  I couldn’t help but feel moved by how gracious and brutally honest David was.   It was refreshing to spend the day with such a talented yet humble group of individuals.

Here’s a few little teasers from our tour today.  The anemones were insane!!!! Enjoy and I promise there is more to follow.

Tomorrow we’re off to attend a taping of the Martha Stewart show followed by a visit to the garment district.  Here’s hoping I come home with a fabulous swag bag.  Night everyone!

posted in WEDDING RECAP

by jenn

4 comments

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March 8, 2011 - 6:45 am Danielle DeWitt - Oh so glad you are having such an amazing trip, Jenn! You have worked so hard to get to where you are! I was tickled pink when I woke up this morning and saw you had posted a blog entry. As an official MDF Superfan I love to see what you are doing in NYC, and those flowers are AMAZING. Can't wait to hear more! God bless you!

March 12, 2011 - 1:33 pm janet - Looks like everyone had a blast! I can't wait to read your recap!

March 14, 2011 - 12:14 pm Jen - I am so jealous! Hope you have a great time.

March 18, 2011 - 8:33 pm Kellie @ Hand in Hand Bridal - Looking forward to reading your recap! Looks like a fun trip!

Taking Center Stage – A Grand Rapids Bridal Gown Boutique: Renee Austin Wedding

Monday, February 14, 2011

Maggie with Renee Austin Wedding is one sassy entrepreneur! With a super chic bridal salon in downtown Grand Rapids, she is doing everything right when it comes to preparing an excited bride for her big day. A few weeks ago, we had Maggie answer some questions about how she does it… Her answers are real and we know you’ll fall in love with her and her boutique just like we did!

What first sparked your interest in the wedding gowns?

To be honest, wedding gowns weren’t necessarily what I thought I would do. I always wanted to own and run my own boutique… When I was younger, I used to love watching Platinum Weddings and A Wedding Story on TLC so when a friend of mine started a prom store, wedding gowns just seemed like a great compliment. Now I can’t imagine doing any else!

If you could work with any one, who would it be?

Donald Trump. Even though it’s a completely different business, I would like to spend a day with him and listen to his day-to-day.

Any great business advice you swear by?

If you’re not learning with every step, then what are you doing?

What is your must-have item on the job?

Chapstick and an open mind!

What is the most important personal satisfaction you get with your career?

It’s always a happy moment when a bride finds her dress, but it’s very rewarding when they thank me and let me know that I have been the most helpful. My emotions are always running high right there with my brides!

Maggie Sottero’s Fantasia

What does your “normal day” consist of?

When I wake up, I spend 30-45 minutes on my phone – checking email, checking the calendar, checking Facebook and I play this game, Words, with friends on my iPhone. After getting to the store, I check in new inventory from UPS and get ready for any appointments coming in that day. Everyday, I work with brides, MOB’s and bridesmaids deciding colors, sizes, ect. After the store is closed, I usually spend 30 minutes making a list for the next day. When I arrive home, I eat dinner, hang out with my lovely roommates and read a book before falling asleep as soon as my head hits the pillow.

Days off and down time are cherished in this industry. How do you spend yours?

On most days off, I still find myself working for an hour or two. But I love sleeping in and I LOVE running errands! When I can do some shopping and just have an entire day to myself to do what I want, I’m usually busy running around Grand Rapids and having lunch with a friend.

What do you want brides to now specifically about you and Renee Austin Wedding?

Know that without you, I wouldn’t be here. Every day I do my best to branch out of the norm and make sure that your experience is untouchable to an other place you go.

posted in TAKING CENTER STAGE | tags: , , , , , ,

by jenn

2 comments

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February 14, 2011 - 12:33 pm Danielle DeWitt - Great interview! You're right - she's a very sassy entrepreneur! :) I love that she'd want to spend a day with Donald Trump - I agree that would be very interesting!

February 20, 2011 - 7:57 pm Danielle Perdew - Maggie is the best :)!!! She is all about making her customers happy and listens so well to them! This place is by far the top bridal gown place around!

Valentine’s 2011: How Grand Rapids is preparing!

Thursday, February 10, 2011

Valentine’s Day is taking Grand Rapids by storm this week! Several venues downtown are hosting events, endorsing some wonderful organizations and showcasing some incredible  fashion styles, drink specials and yummy hor d’oeuvres! So make sure you check out what is happening this weekend… and don’t forget to to order your sassy little Valentine a custom floral arrangement!! Call us to place your order: 616.454.4747!

The Amway Grand Plaza Hotel is hosting their 2nd Annual Red Party in the infamous Imperial Ballroom! The event starts at 8pm TONIGHT! Make sure to stop by for some incredible drink specials, great music from DJ’s Timothy “Slim Tim” + Sean Boney and a chance to mingle! It is the perfect way to kick off the weekend of love!

On Friday, there will be a  Little Red Dress Party at Eve for the American Heart Association. We will be there (along with several other local businesses) selling individually wrapped roses for $5 – with every sale, $1 will go to the American Heart Association. If you buy a rose, you’ll also get a coupon for 10% of a custom floral design for Valentine’s Day and we’ll be taking orders on site… get ready, we have a ton of great product coming in TODAY -roses, orchids, tropicals, peony and much much more!! The event starts at 7pm and goes until 10pm.

On Saturday night, the JW Marriott is hosting a Fashion Show – the Little Black Dress Party with The Haus of Leisure. The event starts at 8pm with a chance to see the behind the scenes action of how models are dressed and prepped for the fashion show – which starts at 9pm! Afterwards, everyone is invited to hang out and dance the night away to DJ Todd Ernest  and DJ Jim!

To cure your “weekend of fun and love” hangover on Sunday, head over to O’Tooles on Bridge Street for $4 classic burgers and fries and the $3 Bloody Mary Bar! After you’re done with all that food, pop over to our NEW storefront located right next door and place your Valentine’s Day order!! Bring in your receipt and receive 10% off your order!

posted in CELEBRATION, MISC. | tags: , , , , , , , , , , , ,

by jenn

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February 10, 2011 - 3:38 pm Danielle DeWitt - Does that mean the new place is open???????

February 10, 2011 - 1:58 pm Tweets that mention Valentine’s 2011: How Grand Rapids is preparing! » MODERN DAY FLORAL -- Topsy.com - [...] This post was mentioned on Twitter by Jennifer Ederer, Rueben Antonio. Rueben Antonio said: http://moderndayfloral.com/blog/2011/02/10/valentines-2011-how-grand-rapids-is-preparing/ [...]

A Lakeshore Wedding: Beth and Cesar

Tuesday, February 8, 2011

The setting was absolutely spectacular – the weather, gorgeous and the couple, so in love. I’m so thankful to Jessica from Stella Event Design for allowing us to play a part in Beth and Cesar’s big day. This wedding was one for the books.

The lush bouquet was a combination of some of my favorite blooms: Juliet, Rosalind and Cymbeline garden roses, peach hypericum and Sarah Bernhardt peony.  This was the brides favorite flower and thanks to a California grower, her bouquet had peony in September!!

How adorable is that little peanut with her grapevine pomander ball?

Photographer, Jennifer Mayo, did a marvelous capturing not only the moment but the spectacular backdrop.  This image is simply breathtaking!

The room layout I designed for this wedding contained a mix of long banquet style tables and squares featuring a different but complimentary  centerpiece design.

The hydrangea is so absolutely perfect it hardly looks real!

This table shot showcases all the care and attention paid to each and every place setting.  Beth did a wonderful job working through the details with her mother,  Jessica and the caterer.


The scrumptious dessert display florals. Lush, full and absolutely dynamic!

This is one of my favorite detail shots Jennifer captured that day.  It showcases not only the florals beautifully but the classic navy pintuck linen and pretty napkin detail.

Best of luck Beth and Cesar as you journey through life together and thank you for allowing us to be a part of such a magical day.

photos courtesy of Jennifer Mayo Studios

posted in WEDDING RECAP | tags: , , , , , , ,

by jenn

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February 8, 2011 - 6:42 pm Danielle DeWitt - My favorite color is pink so obviously I immediately fell in love with this wedding! I can't even find the appropriate words to describe how beautiful everything is! The gift you have in making these days so special for each person is just simply fabulous. So thankful to have such inspiring people in my life such as you!!!!

February 27, 2011 - 1:36 pm Clare - Simply stunning!

Grand Rapids Magazine: Special Wedding Section Feature

Thursday, February 3, 2011

For any of you who will be going to the grocery store in the aftermath of the intense winter storm, you will find the most recent issue of Grand Rapids Magazine on the newsstands. Not only will you see that 50 Cent loves Grand Rapids (it is an awesome city so of course he does!), be sure to note that there is a Special Wedding Section. In that section, you’ll find an extremely informative interview that we were asked to be apart of! If you haven’t picked up a copy yet, be sure to grab it!!

Does the image below look familiar? If yes, it is Emily and Tyler’s wedding!

The two bridal bouquets above are from Lauren and Brent’s wedding (image from Phrene Exquisite Photography) and the Grand Rapids Wedding Affair (image from Jennifer Mayo Studios).

A special thanks to all of the photographers who have graciously shared their images with us: Kai Heeringa, Phrene Exquisite Photography and Jennifer Mayo Studios.

posted in PUBLICATIONS, WEDDING RECAP | tags: , , , , ,

by jenn

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February 3, 2011 - 1:36 pm Danielle - Jenn and your AMAZING team...I can't wait to get my copy of the magazine! This and ALL the praise that comes your way is so well deserved. Congratulations to you all!

February 3, 2011 - 2:30 pm Lauren Hanson - Congrats Jenn and the MDF team. Beautiful, beautiful work! I can't wait to get my hands on a copy.

Grand Rapids Wedding Affair: Stella Event Design booth

Monday, January 31, 2011

By now, many of you have become familiar with the fabulous Jessica Pennington of Stella Event Design.  We have had the pleasure of designing several beautiful events for her this past wedding season that I’m very proud of.  This fall we were asked to put our creative juices together again for the Grand Rapids Wedding Affair held at the Grand Rapids Public Museum this past October.   Jessica selected one of my absolute favorite LaTavola linens (Twitter in Robin’s Egg) which set the stage perfectly for this “whimsically elegant meets nature” table.

From the bold china pattern to the whimsical table number and menu card, Jessica did a wonderful job bringing the smallest of details to life.

Cut succulence nestled among the manzanita branches worked perfectly to bring the natural element to the table design.

The finishing touch was a collection of hand-tied bouquets of white mini gerbera daisies and rich red ranunculus in sweet milk glass bud vases. These small but significant designs add to the sweetness of the design!

Thank you  Jessica for entrusting us to bring your vision to fruition.  We look forward to another season of memorable events!!

images courtesy of Jennifer Mayo Studios

posted in EVENT RECAP, WEDDING STYLES | tags: , , , , , , , , , , , , , , , , ,

by jenn

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January 31, 2011 - 12:44 pm Tweets that mention Grand Rapids Wedding Affair: Stella Event Design booth » MODERN DAY FLORAL -- Topsy.com - [...] This post was mentioned on Twitter by brides.com and Temec Floral Studio, Calyx Flowers. Calyx Flowers said: RT @brides: Loving this whimsical, natural tablescape by @moderndayfloral http://bit.ly/e2SsBw [...]